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SheaFest presented by SheaMoisture
Date
August 1, 2025 - August 4, 2025
Time
10:00 am - 8:30 pm
Price
Free

SheaFest is a must-visit pop-up experience presented by SheaMoisture, offering complimentary 1-hour hair consultations and styling sessions tailored for curls and coils. Guests will receive personalized regimen recommendations from expert stylists using both classic and new SheaMoisture products. All styling will be selected from a curated hair menu and executed by professionals from Jou Jou Hair Studio. Attendees are asked to arrive 10 minutes before their appointment with clean, pre-washed hair, ready to be styled. To kick off the pop-up, we will be hosting an exclusive VIP launch party on July 31 for media, influencers, and tastemakers. This event will take place inside the SheaFest unit as well as in the outdoor space just outside the venue, offering a first look at the experience and celebrating the start of SheaFest in style.