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Get ready for a tail-wagging experience like no other. CESAR® presents Designed for Dogs- a bold, dog-first activation that puts canine joy front and center. This immersive event is crafted entirely with dogs in mind, featuring knee-high, scent-infused billboards that stop pups in their tracks, interactive toys, and playful sensory stations that spark curiosity and delight. From irresistible product giveaways to hands-on play zones, every element is designed to appeal to what dogs love most—taste, texture, and fun. And while the pups indulge, pet parents can feel confident knowing CESAR® delivers quality ingredients and meals made with care. Designed for Dogs isn’t just about tasty food—it’s a celebration of how deeply we care for our dogs. It’s a joyful, sniff-worthy, tail-wagging reminder that when it comes to quality and taste, CESAR® truly gets it—just like you do.