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Pearing Up is a playful winter pop-up at STACKT market that blends dating-show vibes with pear-inspired tasting experiences. Designed to spark flavor exploration and shareable social moments, the event guides guests to discover their “pear-fect match” while introducing our new “pear-sonalities” characters that bring each pear variety to life.
Activation Flow:
Match Quiz: Guests take a quiz on a giant iPad to find their pear match (Red Anjou, Green Anjou, Bosc, or Bartlett) and receive a fun character profile.
Pairing Stations: Each pear has its own décor moment and snack/drink pairing, plus QR codes for take-home recipe inspiration.
Vote + Share: Guests sample, vote on their favourite pear pairing, and prizes are awarded based on what pear-ring comes out on top. A non–World Pear Day area supports evergreen content capture.
The result: an Instagrammable, romantic, flavour-filled experience that celebrates pears through taste, storytelling, and play.