Canadian Blood Services’ Pop-Up Donation Event

A media event will be taking place, where the CBS CEO will announce the goal of attracting 1 million new donors by 2030. This event marks the official launch of the new brand platform platform, which is an immersive experience designed to reshape how people think about donating blood. At the heart of the event will be a live blood drive and storytelling experience, transforming a simple donation into a meaningful, shared journey. Inspired by the “human library” experience, the event will feature “Common Ground Cafe,” a cozy cafe setup with intimate tables for two, where guests can sit down with real people, and hear powerful, personal stories. Attendees will be invited to “experience what you get when you give” through these one-on-one conversations, and new donors will not only see, but feel the life-changing difference their donation can make.